Major supermarkets now selling e-cigarettes as tobacco price rises
One of the country's major supermarket chains has started selling electronic cigarettes as the tax on tobacco increased a further 10 per cent this month.
Progressive Enterprises, which owns Countdown, FreshChoice and SuperValue supermarkets, confirmed it had been trialling the sale of non-nicotine e-cigarette products in 20 stores around the country since December 20.
It could be a major step towards making the sale of e-cigarettes mainstream in New Zealand.
However, scientists and policy-makers are divided on effectiveness e-cigarette as an aid to stopping smoking.